New Luxury Watch Releases 2023: NOMOS, Maurice de Mauriac, Krayon & More! (2026)

The world of horology is abuzz with a plethora of new releases, each more captivating than the last. From Nomos to Krayon, and everything in between, these timepieces are not just instruments for telling time but works of art that blend functionality with aesthetic brilliance. Each brand brings its unique flair, whether it's a tribute to Swiss tennis, a celebration of the Apollo 11 Moon landing, or an exploration of the Japanese concept of a recessed hollow. These watches are not just accessories; they are statements, each with its own story to tell and a unique perspective to offer.

One of the standout pieces is the Maurice de Mauriac Rallymaster Swiss Tennis. This watch is a patriotic tribute to the 130th anniversary of the Swiss Tennis Association, with 20% of its sales proceeds going towards supporting player development and the next generation of Swiss Tennis. The opaline dial, featuring a luminescent tennis-net motif and a clever red gradient subdial, nods playfully to the game's 20-second time limit between points. It's a watch that not only tells time but also supports a noble cause.

Another notable release is the Krayon Parhelion. Inspired by a rare phenomenon called parhelion, where bright spots appear in the sky due to refracted sunlight through suspended ice crystals, the Parhelion is a masterpiece of craftsmanship. The 42mm white gold and palladium case, adorned with 159 baguette-cut sapphires gradating from white to deep blue, showcases the brand's new Y-shaped Krayon Cut at 12 o'clock. The dial, with its mother-of-pearl centre and 11 floating Krayon Cut diamond indices, is powered by the award-winning C030 calibre and its Anywhere sunrise/sunset complication. It's a watch that not only tells time but also captures the beauty of nature in a single glance.

For those who appreciate the finer details, the Armin Strom Mirrored Force Resonance Red is a sight to behold. The open dial layout highlights the brand's attention to finishing, showcasing hand-polished bevels, frosted surfaces, perlage, circular graining, and black-polished screws. Powered by the patented Calibre ARF21, made completely in-house, this limited edition of 15 pieces is a testament to the brand's commitment to innovation and craftsmanship.

The HYT Conical Tourbillon Midnight Blue is another standout piece. Dressed in 5N gold for the first time, the watch pairs warm rose gold with DLC-black titanium around its signature fluidic blue. The 48mm case houses the hand-wound 701-TC calibre, whose conical tourbillon completes one revolution every 30 seconds, inclined at 30 degrees per Walter Prendel's research. Three spheres of blue liquid rotate at 4, 5, and 6 turns a minute around the tourbillon, alongside HYT's signature retrograde fluidic hour display. It's a watch that not only tells time but also showcases the brand's unique approach to horology.

In the realm of collaboration, the Nodus x Raven TrailTrekker Carbon stands out. The fourth chapter in the Nodus x Raven TrailTrekker collaboration introduces forged carbon to both the bezel and the dial, ensuring each watch has its own unique pattern, including a hidden trick. A grey DLC-coated stainless steel case, true traveller's GMT movement, and 200 meters of water resistance reinforce the TrailTrekker's go-anywhere credentials. Supplied with both a flat-link bracelet and Nodus' new Fusion FKM rubber strap, the TrailTrekker Carbon is now available at the Time+Tide Watch Discovery Studio in New York City.

The Doxa SUB 300 Ti5 Clive Cussler is a dive watch that pays homage to the novelist and explorer Clive Cussler. The watch showcases a newly developed dual-plane titanium dial, creating a layered effect that introduces depth and shadows, while preserving the SUB 300's instantly recognisable design. Limited to 300 numbered pieces, the COSC-certified dive watch supports the work of NUMA, the marine conservation organisation founded by Cussler in 1979.

The TAG Heuer Formula 1 Chronograph x Goodwood Festival of Speed is a limited edition of 500 pieces exclusive to the UK. The green dial and altered tachymeter bezel now read 'SPEED' as a natural reminder of the motorsport festival. With small nods to the legendary motorsport event, the caseback features a full engraving of the annual gathering's logo. It's a watch that not only tells time but also celebrates the thrill of speed.

The Swatch x Omega MoonSwatch Mission to the Moon 1969 is a limited edition of just 1,969 individually numbered pieces, each featuring 11 grams of OMEGA's 18K Moonshine™ Gold, including gold recovered from historic OMEGA spare parts dating back to the era. The watch's price is based on the value of 11 grams of 18K gold in 1969 rather than today's gold price. Applications are now open through Swatch's Electronic Swatch Timepiece Application, with only 1,969 applicants approved for the opportunity to purchase.

The Bremont Supernova Hawking Limited Edition is a collaboration with the Hawking family, celebrating the life's work of Stephen Hawking. This limited edition features an ultra-black DLC-coated case, Hawking's black hole entropy equation, and a black hole motif printed on the rear sapphire crystal. Available beginning on July 26, 2026, it's a limited edition of 600 pieces. It's a watch that not only tells time but also pays homage to a scientific genius.

Finally, the Kiwame Tokyo KUBO (窪) collection introduces the Japanese concept of a recessed hollow, expressed through a deeply recessed small-seconds display. The 37mm steel case is 9.3mm thick before its domed sapphire crystal, with a vertically brushed bezel offsetting the glossy lacquered dial. Available in three colourways: TETSUKON (navy), USUKI (ivory), and SAKURA (pink), all share Breguet-style numerals and syringe hands. It's a watch that not only tells time but also celebrates the beauty of Japanese craftsmanship.

New Luxury Watch Releases 2023: NOMOS, Maurice de Mauriac, Krayon & More! (2026)

References

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Msgr. Benton Quitzon

Last Updated:

Views: 6364

Rating: 4.2 / 5 (63 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Msgr. Benton Quitzon

Birthday: 2001-08-13

Address: 96487 Kris Cliff, Teresiafurt, WI 95201

Phone: +9418513585781

Job: Senior Designer

Hobby: Calligraphy, Rowing, Vacation, Geocaching, Web surfing, Electronics, Electronics

Introduction: My name is Msgr. Benton Quitzon, I am a comfortable, charming, thankful, happy, adventurous, handsome, precious person who loves writing and wants to share my knowledge and understanding with you.